Why Am I Not Making Money Online? How to Build Trust with Readers

In this blog post, I am going to answer the questions on your mind: “Why am I not making money online” and “Why isn’t my website converting?”
 
Occasionally, someone will take action but make no money. This can be very confusing and disheartening. The reason they are not making money  is because they have fundamentally misunderstood how making money online works.

I am going to teach you what that misunderstanding is, and tell you what tools you should use to fix it.

 You Need to Build a Relationship with your Readership

1. The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.
2. They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
3. They put banners on the website, hoping visitors will click on them.
4. Even if people click on banners, the traffic won’t convert because the traffic is cold.
5. To make money, the website needs to build a relationship with the reader so they will trust your recommendations.

The Easiest Way to Build Trust with Readers is through Email Marketing

• Millionaire affiliate Mark Ling taught me in AffiloJetpack that the way he doubled his income was by getting rid of banners and replacing them with opt-in forms.
• Email marketing builds trust because people read their emails. When they receive regular, high-quality emails they like, they will grow to trust you.
• Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.
• EXAMPLE: In AffiloJetpack, Mark Ling provides you with a 49-page eBook—“How to Make Super Affiliate Commissions”—to give as opt-in bait for Internet marketing websites.
• When readers get more than they expected, their trust will grow.

 How to Write Emails that Build Trust

• To build trust, readers need to feel like you care about them.
• If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.
• For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship.
• Soft-sell emails are basically high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.
• PROOF/EXAMPLE: in AffiloJetpack, Mark Ling’s year-long email autoresponder sequences have 3–4 soft-sell emails for each 1–2 hard-sell emails he sends.
• If readers receive quality emails before they are directly marketed too, then they will be less skeptical, as you have proved you know about the niche.

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