Before we venture into the exciting world of
building a professional online presence, let me start by sharing with you a short story about a fresh graduate, John Tan.
John here has just graduated from university
and has a strong entrepreneur drive to go out
into the world and make a name for him.
Having had some experience doing freelance design work while
studying, he approaches several business owners to offer his services.
“Who are You?”
“Is there some information I can read up before deciding?”
These were some of the common questions the business owners were asking him. And he realized that he needed a way to deliver his marketing messages in an effective manner.
Which brings us back to the key reason for this guidebook; building an effective online presence that will help your business, sales or marketing efforts.
How Can Your Online Presence Help You?
We’ve all probably heard that sales is a numbers game where for every 10 person you call, 3 will agree to an appointment and 1 will actually show up.
Without going into the online marketing and other prospecting methods, you’ll discover that for this process to work well, there are 2 critical areas at work here.
The first is the 1 person who does show up, how can we increase the value of our interaction and lead to either a sale or an opportunity for potential business?
The second is at the point of the conversation where we’re convincing the person on the other end of the line to come down for the appointment.
Based on my own experience, many a times over the phone, the other party has a number of questions on their mind. And not surprisingly, these questions are similar to the questions which John had to answer as well.
Whichever way the appointment went, with an effective online presence, you’re offering your customers and prospect a digital touch point they can continue to interact with you.
And for your prospect, a professional website will allow them to learn
more about yourself and your services, giving them time to decide to
engage your services. Naturally with some level of carefully crafted
copy, we can encourage them to take action even faster, but more on that in a separate POST
Why Aren’t More People Going Online?
Here’s the thing, a statistic taken in June 2012, revealed that there are currently over 3,675,813 Billion internet users.
Unfortunately, many businesses are stopping themselves for a
number of reasons which includes:
1. Cost of Investment
2. Lack Time for Planning
3. No Idea how to get Started
While these are valid reasons to stop yourself, in a moment, I’m going to show you how you can overcome these tiresome obstacles and build a digital presence fast.
A common misunderstanding professionals and business owners have is that you need a website with multiple functions for an effective online presence. Sure these are good to have, but are they really not necessary?
Remember that your prospect has 2 key questions at this point of
time, "who are you and what are you offering me?"
And that’s really just it.
We need to answer these questions to help them decide on engaging
our services. Naturally as our digital presence gets more robust, we
can explore different ways to increase conversion, build even more
credibility and much more.
But at this juncture, if you’re wondering whether there’s a simple way people use to transform their online presence into a sales system…
Read on as I’m about to share with you the Internet Sales Masterplan.
THE INTERNET SALES MASTERPLAN:
P.O.T FORMULA
You see, marketing or selling a product or service isn’t really difficult online when you have an internet marketing recipe to follow. Not when you have a masterplan and the necessary resources you need to start selling anything over the internet.
And more importantly, I’ll also share with you a quick way to ensure your sales messages get received warmly by your audience and prospects.
First let’s take an overview look of the Internet Sales Masterplan.
To break it down more
As you will notice, there are only 3 key ingredients you need to launch a successful internet marketing campaign.
Platform
You need a platform to promote whatever you’re selling. You could
rely on free platforms out there or use some of the more premium
solutions available. Most important is that you have a way for
customers to buy or contact you easily.
Offer
You could have the best product in the market but if you don’t have a good offer… no one is going to buy. Most beginners make the
mistake of thinking that pricing low is the best offer to get started,
there are countless other ways to make your offer irresistible and
attractive.
Traffic
The third and final ingredient to make your internet campaign a
success is traffic. Having a good platform and a good offer but having no one to see it is pointless. You still need to drive traffic, quality traffic to your offer. With internet marketing growing, there are now many different ways to drive traffic.
Let’s dive a little deeper into each one of them shall we?
PLATFORM
When it comes to online sales platforms, there are a number of things to take note of. First, you want a platform that loads fast. If it takes your customers more than 10 seconds to load your page, that is going to chase them away.
Next the user interface has to be simple and easy to use. Don’t put 10 buttons when you only need 1 “buy now” button. Finally, the platform should represent you. If you’re a business, it should reflect your business branding.
With that out of the way, here are some online platform resources for you to sell your product or service.
Free Resources
Blogger
A free blog service by Google. There are many easy
to use functions and templates
Drupal
Open source CMS with a strong user base and
developer community.
Tumblr
Popular blogging platform with many young bloggers.
Completely hosted so you don’t have to maintain any
software.
Weebly
A completely hosted online site builder that lets you
create your own website with pre-designed
templates.
Wix
Free for small personal and business websites along with a drag-and-drop page builder.
Wordpress
The favourite of many internet marketers as it is easy
to use and versatile for different types of businesses.
Paid Resources
Clickfunnels
A premium solution but backed and
supported by many international internet
marketers.
Instapage
A drag-and-drop landing page creator tool.
For an affordable price, it is simple and easy
to use
Leadpages
Plenty of templates and designs to choose
from when it comes to running marketing
campaigns.
Shopify
Great for building an online store as it has the
tools to create an ecommerce shop with
payment features
Squarespace
Completely hosted solution with ready-to-use
templates you can customize.
In our next post we will show you what you must have on your page to make your first sale. You don't want to miss it come back to read.
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