When you are considering starting an online company, you
want to make sure you find the right product.
What do you want to sell. What is
your passion. What subject or topic do
you have a lot of knowledge about. Let
me start by telling you that selling an information product online is easier
than selling a service. But, selling a
service online makes more money with monthly memberships.
Before you spend all your time working on a website and
writing up eBooks, you want to be sure that your customers are going to be
interested in what you are selling. Do
your market research. Start by seeing
how many competitors you have -this is a good sign. Read through newsgroups, discussion boards,
and chat rooms and learn about your target market customer base. If you already have an email list, send them
a survey to see what they are most interested in.
Most internet marketers preach that there are three reasons
why a customer will want to buy your product.
Your product has solved a problem for your customer. Your product has made life easier or more
comfortable for your customer. You are
very passionate about your product and it shows in everything you do.
When researching your niche, you may want to use www.Amazon.com and find the current top
sellers. Find out what people are
reading about. You will want to research
keywords with keyword tools such as www.wordtracker.com. You need to discover which keywords are being
searched for frequently.
Doing a little poking around your competitors sites isn’t a
bad idea. This is one way to come up
with ideas on what would make your company different or better. Take a look at their traffic rankings and
their related links. By analyzing this
information, you can see how many visitors they have each day and how
profitable their company is.
Once you find your passion, ask yourself does this serve my
customers. You want to provide an
excellent service to each and every person that spends their money with
you. This cuts down on complaints, bad
reputations, and, worse of all, chargeback’s.
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