One thing I
have learned from friends who have made independent films is that you have to
start promoting your film the minute it is complete... as a matter of fact,
don't wait, as soon as you have a title run with it. This is your baby, your little brain-child so
get out there and promote. Large studios
have their own publicity departments but the little guy or gal has nothing but
their reputation by word of mouth. In
order to build that rep you have to work at it and there are various tools that
you have available to you.
Previously
there were only billboards or newspapers, and later on there was the television
to get the word out there about your film.
These were actually fairly costly and only the studios could truly
afford these avenues. The rise of
Internet has impacted marketing of independent film and the entire film
industry as whole. There are so many
different promotional tools that it offers you, it is hard to choose. The best thing to do is hit them all because
you will need them.
When you are
at the beginning stages of making your film start a blog. Once you have that going and you are making
regular entries turn your attention to making a logo and then a website. The logo will carry though to many other
things but for the moment it will help in making your website come together
visually. There are services out there
that will make a logo for you but, as in all things, it is always better if you
do it yourself. The website can be made
by you as well. There are many number of
sites out there that offer domains and website building tools.
Once you
have built yourself a website then you can submit it to a search engine. Make T-shirts and hats with your film logo on
them. A friend put her logo on panties
and sold them. More girls bought those
panties. These items made enough money
to help her get through post-production.
So, after you have made the regular website go to Myspace and build a
Myspace page for your film. After the
Myspace page is done, put something up on YouTube. These are all free for the most part so take
advantage of them. Music artists have used Myspace to promote their music and
it has worked really well so why not use it for the purposes of promoting film.
One of the
more simple things you can do is to find someplace small that shows your type
of film and will be willing to let you show your film. Make some eye-catching fliers and post them
at the local college. There is usually an area for student public postings and
fliers are all over these boards.
College students love to see new and different material so if you can
draw them in to view your film, that is a very effective way to build a
following (dare I say cult film) especially if your film is quirky.
This about
exhausts all the free or ultra cheap methods of promotion. Once you have your film to the point where
you can do a premiere showing, you can consider preparing Media Kits to
distribute to the local TV and radio stations.
If you have gotten this big with your movie then you might even need a
publicist. Now things are on a
roll. Next stop, distribution
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