Social media is the new tren to share
knowledge; however, putting up content alone in your blog or social media platform will not increase
traffic, and will not gain its popularity in the blogging arena. Improving your
online status needs effort and strategy. Before, when knowledge is shared
through newspapers, people don't have the chance to share their knowledge and
feedback, or add up information in your content. These days, when users of
social media sites like Facebook and Twitter have to say are viral, creating a
compelling and interesting content matters.
Make Your Content
Social-Friendly?
As said earlier, in order to
gain a popularity online , you need to make effort in making your
content social-friendly. In this way, your articles will be chosen by search
engines and will be shared by users across the globe among their friends,
eventually making you popular.
Following
are the guidelines in order to optimize your content for the social media
space.
#1 Know Your Audience. Target your
market by determining their age, sex, interest, and preference. It's better to
make everyone happy and satisfied about what you have to offer. If not, you're
on your way to wasting all your effort in your social marketing campaign. Join
groups on Facebook that are related to your industry. Learn more about your
target readers/followers.
#2 Compel Readers. Nothing can beat
a content that is useful, interesting and engaging. An informative content
spreads across the globe through social media. When people click on the
"Like" button and their interested friends click on the same link,
you will have instant visitors to your site which will hopefully, in turn,
become your "Friends," too.
#3 Be an Expert. People will come
back to you if you share knowledge like a guru. Most users online are looking
for a valuable content that will answer their curiosity or question. If you
keep in mind that helping your readers is the best way to keep them coming
back, you will notice the big change in your online visibility. Stand to be a
valuable source of information so you always remain as the top choice of people
whenever they need to know something.
#4 Be Up to Date. Update your
blog with the latest development in the niche you have chosen. Load it up with
interesting contents that users will follow. When you continually feed people
with compelling contents, they will keep coming back for more.
#5 Spread the Good News. Submit your
content to other sites that will help you increase your online visibility
especially if you have videos, podcasts, and E-books. In case of E-books, you
can submit your compiled knowledge in sites like E-book Freeway and Project
Gutenberg.
#6 Give Gifts.Your readers are your
marketing people and they would unconsciously promote your products or services,
eventually making your site very popular, if you reward them. You will gain a
lot of "Friends" in Facebook or "Followers" in Twitter.
Rewarding your users will make them feel appreciated.
#7 Listen to Them.
Social media is not business-oriented in the first place, but a venue to
converse and connect to people. Reply on feedback from users whether it's
negative or positive. Listen closely to what they have to say and be sure to
reply. Knowledge expert Seth Godin says that successful people are those who
are successful in building up their brand in their community by taking action
to what their tribe needs and works with them together.
These are effective ways on how to
improve your online presence through optimizing your content to become more
social-friendly. The new trend in marketing is in social media, so nothing can
beat a wise, compelling and social-friendly content. Market your products or
services effectively without much effort by optimizing your content for social
media.
0 comments:
Post a Comment
We love comment and we look forward to hearing from you